You know you saw it. You know you argued with everyone around you about it. We all did! Do you know what I’m talking about??? “The Dress” Some say it’s white and gold, some say it’s blue and black, and Kyle says it’s periwinkle and olive green. Me, I saw white and gold with a tint of blue. Black absolutely did not exist anywhere in that dress. Anyhow…
The Dress fiasco got me thinking about my industry. How in the world do so many people see such different colors in a digital image? And what does that say about photography? Here’s what I came up with:
- When you’re searching for a photographer, you should 100% absolutely love their color style. If we’re all seeing such different colors in digital imagery then it’s safe to say your photographer does too. We can calibrate our screens all we want, but we’re still all going to color correct our images to a style we like. Find a photographer who’s images look pretty to you and hire them, because apparently color differentiates from person to person. Also, view their blog & website on multiple devices before making a decision.
- Lighting matters!!! That dress was different colors to different people because the photo was taken in crappy light. Excuse my language. Bad lighting=inconsistent coloring. Every. Single. Time. Photographers, find good light. Brides, find photographers who can find good light.
- Photographers: calibrate your screens regularly!!!! Desktops have more consistent color than laptops, so if you’re a mobile business take your calibrator with you and calibrate every time you change lighting situations. The research about why we all saw different colors in The Dress said that a lot of it had to do with the light we first saw the image under, which means our eyes can trick us! Take out part of the inconsistent guess work by calibrating. I love my Spyder4Pro.
- Brides: trust your photographers when it comes to time of day and location for photos. They know what they’re talking about! Unless you want your wedding photos change colors every time someone looks at them, trust the professional.
- Lastly, Kyle and I should look never look at images together, haha. Actually, probably the opposite. We probably should both look at our images and critique them together so we get a more neutral opinion.
There you have it. That is how “The Dress” changed the way I think about photography.