Social media is big, scary and confusing. The platforms constantly change their rules and it’s so hard to keep up with it all! It’s like they dangle a dollar from a hook just high enough where you think you can reach it, but you really can’t, and then when you figure out you can jump, they pull it away quickly and let it down all the way across town where you wouldn’t think to look. It’s all one big game.
I certainly haven’t figured it all out, and almost daily feel like I’m beating my head against a brick wall giving myself a headache instead of knocking it down. Am I right, or am I right? It can feel so isolating sometimes. But just when I feel all alone in the big social media world, someone comes swooping in with a ladder to help me reach that dollar.
When I set out to offer mentoring sessions, I wanted to be that ladder for someone. I wanted to lend a hand up, to pay forward the kindness and knowledge that’s been shared with me. That’s why I offer “ask me anything” business mentoring sessions. Pam took me up on such a session a few weeks ago. I have all my business mentoring sessions fill out a questionnaire so we can really focus in on their areas that could use a little strengthening. Pam’s was all about social media! Every line of her form was like reading my own diary. I get the confusion. I’ve been there…I’m still there! But what I have figured out, I was more than happy to share with her.
We spent 3 hours talking about how she can move forward with her marketing. Everything from blogging, to Instagram (and hashtags), all the way to Facebook marketing campaigns. She has some great projects going on that aren’t quite complete yet, but together we game planned on how she can utilize her marketing potential for those now before they’re done. I know she left with a notebook full of ideas, and probably a spinning head, but I’m so thankful she came. Thank you Pam for trusting me to help navigate you through the maze that is social media marketing for photographers. Check out Pam’s beautiful work on her website!